Product details sell your product. No campfire? Almost there: please enter your email below to gain instant access. Be specific. Here’s how Think Geek stirs your imagination with an description of their grilling multi tool. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. Generally, however, each marketing plan will include the following information: Keep in mind that the outline illustrated above is just an example. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. Learn more: Marketing Articles for Every Stage of Business Growth. Green and Black’s sensory adjectives don’t just refer to taste, but also to sound and touch: crunchy and smooth. Businesses alone consume 12-20% of the total US energy supply on food production, processing, manufacturing, distribution, and preparation. Writing the business description portion of your business plan should be fun … even though it may feel more like a chore. None of the bullet points above mention the quality of the product directly, but each point gives you an impression of quality. In part III of our Marketing Plan series, we'll be covering the Market Analysis. We hate SPAM and promise to keep your email address safe. They’re often swayed to buy a product with the highest number of positive reviews.  There is a person who is the hero of every BBQ or family cookout and that is the Grill Master. To practice this copywriting technique start a sentence with the word imagine, and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product. From the first paragraph, the introduction moves into the second paragraph that details the whole thrust of the plan. Go through and determine just what topics will be appropriate for your own marketing plan. A product description is the marketing copy that explains what a product is and why it’s worth purchasing. On the residential side, the Energy Information Administration estimates that the average US household uses 11,280 kWh per year. The above quote carries extra impact because it describes the product as popular. Most of all, write with enthusiasm because your passion for your products is contagious. Adjectives are tricky words. This is how Method Home describes one of their hand wash gels. This technique takes … We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. If your product is really the best, provide specific proof why this is the case. In other words, we forget we’re being sold to. They want to know what’s in it for them—how it will address their biggest pain points. The whole idea behind the product description is to make sure that you communicate the purpose of your plan so there is a clear explanation of what your product or service is and what you intend to do with it. Think about words like velvety, smooth, crisp, and bright. It also goes on to indicate an entry point into the market that provides a better understanding of the marketing strategy suggested to reach the goal listed at the end of the introduction. When your web visitors are unsure about which product to purchase, they look for suggestions what to buy. Most buyers are attracted to buying something that's popular. What obstacles did you need to overcome to develop the product? Explore our giveaways, bundles, "Pay What You Want" deals & more. The Dauré family own one of the Roussillon's top properties, the Château de Jau. You’re selling online, so your web visitors can’t hold your products. Ever heard someone describe their product quality as average, not-so-good, or even bad? Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Try Shopify free for 14 days, no credit card required. If your product description is long and drawn-out, you will lose the reader's attention, and possibly any chance of receiving the necessary funding for the project. Marketing Articles for Every Stage of Business Growth, free 16-Part Snackable Writing Course for Busy People. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. Justify using superlatives. This is how Think Geek starts the product description of an LED Flashlight. Get My "Ideal You" Product Description Template. Via Weber. Superlatives sound insincere unless you clearly prove why your product is … In the product description, you need to explain what your product or service is, the specific thrust of your plan, and the main strategies that will be used to accomplish your objectives. Turn features into benefits. The readers learn that the proposed product is a biodegradable diaper that is priced very competitively with regular disposable diapers. 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers. Now that we're adults, it's finally our turn and technology has smiled upon us, giving us a tool that is destined to impress. Dazzle your readers with vivid product descriptions. When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like "excellent product quality". While you may need to have a lengthy product description in some cases, a short product description that conveys the required information in a succinct manner is the most effective.