Balasubrahmanyam Suram, The solution consists of recommended strategies to overcome this central issue. K, & Martin, D. (1998). Arranging events in a timeline allows one to predict the next few events that are likely to take place. The first step of the solution is to come up with a corporate level strategy for the organisation. Free Management E-Books. It involves coming up with new and unique products or ideas through innovation. The firm’s primary and support activities are listed down. The Value chain analysis of Godrej Chotukool A Cooling Solution for Mass Markets helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. (1979, March). This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. It includes the bargaining power of suppliers in an industry. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. Solutions to case study GODREJ CHOTUKOOL: A COOLING SOLUTION FOR MASS MARKETS ANSWER 1.For Chotukool to succeed following factors should be there: (i) Product utility: Channelizing on the ability of product to satisfy the demand of different users like roadside kiosks, wayside grocery stores and flower vendors will help for the success of … Emerging markets Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In these cases, recommendations need to be made for these people. Hussain, S., Khattak, J., Rizwan, A., & Latif, M. A. New York: Free Press. European Journal of Forest Research, 126(3), 413-420. The objective of the case should be focused on. Terms of Use. Godrej Chotukool: A Cooling Solution for Mass Markets Case Solution,Godrej Chotukool: A Cooling Solution for Mass Markets Case Analysis, Godrej Chotukool: A Cooling Solution for Mass Markets Case Study Solution, Godrej, a Quick Moving Commercial Goods (FMCG) business in India, historically known for its fridges in the Indian market, studied starting a new product f International business To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. Bringing SWOT into Focus. Kim, W. C., & Mauborgne, R. (2004). Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. An important tool that helps in addressing the central issue of the case and coming up with Godrej Chotukool A Cooling Solution for Mass Markets HBR case solution is the SWOT analysis. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012). If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. Strategy, by Chotukool was an unconventional cooling solution targeted at the bottom of the pyramid (BOP) segment in India. #: W11498-PDF-ENG, Godrej Chotukool: A Cooling Solution for Mass Markets Harvard Case Study Solution and HBR and HBS Case Analysis, Godrej Chotukool: Cooling Solution for Mass Markets, Maximizing Customer Value Via Mass Customized e-Consumer Services, Super Shampoo Products and the Indian Mass Market, Bank of America and the Chinese Credit Card Market, Segway Human Transporter: More than a Cool Invention, Zimmer Holdings (A): Acquisition of Centerpulse Switzerland, Allison Transmission: Creating a European Face, Critical Mass: The IT Creativity Challenge, Capital One: Launching a Mass Media Campaign, Can you hear me now Learning from customer stories, Integration of Mass Production and Mass Distribution, Haier in India: Building Presence in a Mass Market Beyond China, Challenging Confucius: Western banks in the Chinese Credit Card Market, Career Central Corp.: Building Critical Mass, Citibank Credit Card: Commercials from the Asian-Pacific Region India–1993 Video, ICICI Banks Credit Card: Journey to Asian Leadership, Commercial Financial Services Inc.: Securitization of Charged-off Credit Card Receivables, Creating the Case Study Analysis Paper Template. Harvard Business Review: Strategic Planning, How Competitive Forces Shape Strategy. For example, strengths will be used as an advantage in solving the issue. Custom Godrej Chotukool: A Cooling Solution for Mass Markets marketing strategy case study analysis & solution at just $11.No Plagiarism, MBA & Executive MBA level recommendations. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Understanding Business Processes, 50-66. Sales & Marketing case solution based on HBR framework Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. How They Teach the Case Method At Harvard Business School. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. It shows that the details provided in the case have been properly analysed. A proper implementation framework shows that one has clearly understood the case study and the main issue within it. Actionable and practical solutions can then be developed by keeping these factors into perspective. Lastly, a timeline of the issues and events in the case needs to be made. It also helps one in developing the case study solutions. Each of these resources are assessed in terms of the value it brings to the organization. Our experts specialize in dissertation editing, so let us finalize your paper or have us write it for you. If a resource is high on all of these 4, then it brings long-term competitive advantage. Place these strategic business units in one of four categories. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. Analyse the company’s promotion mix. This is known as market development strategy. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. Academy of Management Journal, 25(3), 510-531. This tool is used in the case study analysis as follows: Recognizing value creating activities and enhancing the value that they create allow Godrej Chotukool A Cooling Solution for Mass Markets to increase its competitive advantage. Porter, M. E. (1985). The timeline also helps in understanding the continuous challenges that are being faced by the organisation. Retrieved July 7, 2016, from Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. International Research Journal of Engineering and Technology (IRJET), 3(1), 384-388. Let our expert writers work on your assignments and essays, Based on 8,535 Reviews, Policies Bartol. Retrieved from The Godrej Chotukool A Cooling Solution for Mass Markets case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. Journal of Strategy and Management, 3(3), 215-251. Retrieved from This part consists of solutions that address issues faced by the organisation on a strategic level. Rastogi, N., & Trivedi, M. K. (2016). A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. PESTLE Technique–a Tool to Identify External Risks in Construction Projects. Prasad Vemuri, Source: Richard Ivey School of Business Foundation, 11 pages. The next step is of understanding the company; its people, their priorities and the overall culture. Godrej Chotukool: Cooling Solution for Mass Markets case study solution, Godrej Chotukool: Cooling Solution for Mass Markets case study analysis, Subjects Covered Emerging markets Innovation International business Marketing Strategy by Charles Dhanaraj, Balasubrahmanyam Suram, Prasad Vemuri Source: