2 0 obj The rest of Evian's bottles will be made entirely of recycled plastic by 2025, in line with its promise to adopt the principles of the circular economy across its business. The recyclable 400ml bottle is made of recycled polyethylene terephthalate (rPET) and features an embossed logo instead of a label. endobj "It took almost two years for us to develop this innovation," said Evian vice president Shweta Harit. <>/Metadata 143 0 R/ViewerPreferences 144 0 R>> In April this year, the brand was certified as carbon neutral by the Carbon Trust through initiatives including a renewable energy scheme at its bottling plant and a project to plant 130 million trees. Evian, the France-based bottled water company, is introducing a new bottle that has no label. Last month Parley for the Oceans founder Cyrill Gutsch told Dezeen that the circular economy "will never work" with existing materials such as plastic and that new, non-polluting materials need to be developed instead. Through its parent company Danone, Evian has worked with circular-economy advocate The Ellen MacArthur Foundation to define its circular strategy. Designed for the home, the bubble-like appliance can store up to five litres of Evian mineral water, and contracts when water is consumed. Recycled plastic bottle backpack winner of Dezeen Awards ... Julien de Smedt designs range of recycled-plastic houses, Urbanella is a rainproof cape that packs away into a handy bag. Bell Chair by Konstantin Grcic for Magis costs just €77 and i ... Visit our comments page | Read our comments policy, Evian releases label-free bottle made from recycled plastic as it embraces the circular economy, its promise to adopt the principles of the circular economy across its business, certified as carbon neutral by the Carbon Trust, collapsible water dispenser made from recycled plastic, called Renew, which has committed to becoming fully circular by 2030, Richard Hutten clashed with the CEO of the Ellen MacArthur Foundation at the Dezeen Day conference, new, non-polluting materials need to be developed instead. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. <> Yves Béhar designs first product from The Ocean Cleanup plastic. However, the notion of using plastic in the circular economy is controversial. [1] David LaChapelle photographed an Évian campaign juxtaposing a supermodel next to an Évian fountain formed from a Greek statue, which was painted to look like stone by Joanne Gair. Evian first became a public company in 1859 as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. evian reveals new bottle for its uniquely sourced natural mineral water: evian’s first ever label-free, fully recyclable bottle created using 100% recycled plastic* Wednesday 8th July 2020: evian has today … The circular economy involves eliminating waste and pollution and nurturing, rather than exploiting, the natural world. Last year Evian trialled a collapsible water dispenser made from recycled plastic, called Renew, in an attempt to reduce its plastic packaging. It was named in Agatha Christie's Murder on the Orient Express. [2], In 2018, Évian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Évian teamed up with Virgin Records and EMI in 1998 for the mix album Club Nation. ", Related storyEllen MacArthur's Circular Design Programme seeks 20 million designers to transform global economy.