This headline draws you in right away, doesn’t it? Well, the dust has settled, and high-quality guest posts are still a great way to promote your blog. And among the things that do happen, the positive and negative ones unfold on different timelines. The nature of news is likely to distort people’s view of the world because of a mental bug that the psychologists Amos Tversky and Daniel Kahneman called the Availability heuristic: people estimate the probability of an event or the frequency of a kind of thing by the ease with which instances come to mind. Cleverness is usually considered a good thing, so the suggestion that it’s killing your blog is somewhat outrageous. The key to this headline is the word clever. Well, you, according to Johnny. (But it worked, didn’t it?). But sometimes your results fall short. After all, if your headline fails to grab attention, the rest of your post is frankly irrelevant. News is about things that happen, not things that don’t happen. This headline plays on the motivational mantra of “failure is NOT an option.” So by saying the opposite, it almost sounds like Chase is anti-success. Don’t think so? Sticking your head in the sand and ignoring what your teenager is really doing. A person’s underwear preferences are surely a private matter. “Never,” “Bad” or “Worst” works much better for circulation and ratings than touchy-feely words like “Always” and “Best.” Quit your complaining all you “I wish there was more positive news stories” people. The stretch limo. You’re left wondering whether this headline is supposed to be taken literally – or if’s it’s a metaphor – or something else altogether. ). But what’s shocking about this headline is its suggestion that the real reason for this behavior is not our own lack of self-discipline, but stores’ sneaky use of scientific tricks to manipulate us. People who just watch, read or listen to the news hate this. That’s why you have to click. This essentially says: unless you choose to be outstanding, you’re choosing to suck. We never see a journalist saying to the camera, “I’m reporting live from a country where a war has not broken out”— or a city that has not been bombed, or a school that has not been shot up. If you’re trying to build a following on Facebook, how can you ignore this? Calling out an entire group of people on a public blog is borderline offensive. Doesn’t this one just grab you by the eyeballs? The New York Times got steadily more morose from the early 1960s to the early 1970s, lightened up a bit (but just a bit) in the 1980s and 1990s, and then sank into a progressively worse mood in the first decade of the new century. Media scholars who tally news stories of different kinds, or present editors with a menu of possible stories and see which they pick and how they display them, have confirmed that the gatekeepers prefer negative to positive coverage, holding the events constant. Though this headline is aimed at camera assistants, anyone can tell how effective it is. If this blogger (who is likely more successful than his average reader) is saying this, what has he discovered that you need to know? Or how about if you haven’t attended your prom yet? Many successful people will have worked hard to get where they are. Even though you know you’re being manipulated. You know that in the blogging world, it’s universally accepted that headlines are one of the most important elements to master. (Assuming you can get past your sense of outrage that is.). Of course you do. We might think, “Who the hell are you Stan Smith to be saying my heroes are wrong? Even though you never normally read those magazines. Kids are supposed to be innocent, right? That’s sure to upset a few people, right? And perhaps even a little too pleased with yourself. This type of headline works because the shady edges of human experience will always be fascinating to us. But if you’re a first-time parent of a boy, you’ll wonder, “Is that really an issue? Since 2016, previous studies from analysts at the Media Research Center revealed that … Does she mean it literally? Nevertheless, Matt’s declaration highlighted how guest blogging done the wrong way can cause you problems with Google. That’s outrageous too. That’s not the case. So give your reasonable, respectable side the rest of the day off. Shouldn’t parental love be unconditional? So how can you deny yourself from knowing the truth? But the idea of getting an unfair advantage, even if it means being unethical, is too damn appealing. As a parent, shouldn’t you want to know what your teenager is up to? And even if those words have never been etched into stone, it’s still rock-solid advice. But whatever your views, one question remains. Wow – that word really hits you between the eyes, doesn’t it? But let’s consider just how outrageous this title truly is. It’s the word unethical that makes this headline so outrageous. We tend to pay more attention to negative words in headlines (Getty Images) So is our vigilance for threats the only way to explain our predilection for bad news? But it’s extreme to suggest they actually ruined Christmas. Knowing this, you take your headlines seriously.