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This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising. This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising. and Web advertisements – Media Research – Concept Testing– Measuring impact of advertisements.UNIT IV INTRODUCTION TO SALES PROMOTION - Scope and role of sale promotion –Definition – Objectives of sales promotion - sales promotion techniques – Trade oriented and consumer oriented.UNIT V SALES PROMOTION CAMPAIGN - Sales promotion – Requirement identification –Designing of sales promotion campaign – Involvement of salesmen and dealers – Out sourcing sales promotion national and international promotion strategies – Integrated promotion – Coordination within the various promotion techniques – Online sales promotions. here BA7014 Question Papers download link is provided and students can download the BA7014 Previous year Question Papers and can make use of it. 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