social media marketing: literature review and future research directions

Taylor, D.G., Lewin, J.E. Lee, H.H.M., Van Dolen, W. and Kolk, A. and Bashaw, R.E. 25, issue 2, 213-240 . Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M. (2015) 'Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness'. Rapp, A., Beitelspacher, L.S., Grewal, D. and Hughes, D.E. and Faulds, D.J. The power of humor and credibility in viral spoof advertisements'. (2012) 'Social-media early adopters don't count: how to seed participation in interactive campaigns by psychological profiling of digital consumers'. All material on this site has been provided by the respective publishers and authors. See general information about how to correct material in RePEc. This is presumably the first exhaustive review of the literature on the social media for the period 2004-March 2015, comprising both classification of the literature and various constructs adopted in the social media research. http://www.inderscience.com/link.php?id=83687, The email address of this maintainer does not seem to be valid anymore. (2012) 'Understanding the role of social media in bank marketing'. Social media marketing: literature review and future research directions. (2012) 'The power of evil: the damage of negative social media strongly outweigh positive contributions'. Teichmann, K., Stokburger-Sauer, N.E., Plank, A. and Strobl, A. Belisle, J.F. Christodoulides, G., Jevons, C. and Bonhomme, J. (2009) 'Evidence-based management: concept cleanup time?'. Stephen, A.T. and Galak, J. RIS (EndNote, ProCite, RefMan) Campbell, C., Ferraro, C. and Sands, S. (2014) 'Segmenting consumer reactions to social network marketing'. Stephen, A.T. and Toubia, O. (2010) 'Determining influential users in internet social networks'. In addition to it a framework depicting various antecedents, mediators, moderators and consequences has been developed. and James, E.H. (2015) 'The real-time power of Twitter: crisis management and leadership in an age of social media'. Schweidel, D.A. Wu, J.J., Chen, Y.H. and Ko, E. (2012) 'Do social media marketing activities enhance customer equity? If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation. and Chung, Y.S. Presi, C., Saridakis, C. and Hartmans, S. (2014) 'User-generated content behaviour of the dissatisfied service customer'. ". International Journal of Business Information Systems, 2017, vol. (2014) 'Not all fun and games: viral marketing for utilitarian products'. Handle: RePEc:ids:ijbisy:v:25:y:2017:i:2:p:213-240, International Journal of Business Information Systems, http://www.inderscience.com/link.php?id=83687, https://EconPapers.repec.org/RePEc:ids:ijbisy:v:25:y:2017:i:2:p:213-240. You can help correct errors and omissions. Access to full text is restricted to subscribers. Mangold, W.G. An exploratory study'. It also allows you to accept potential citations to this item that we are uncertain about. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R. (2014) 'Social media technology usage and customer relationship performance: a capabilities-based examination of social CRM'. Nord, J.H. The ACM Digital Library is published by the Association for Computing Machinery. and Kahle, L. (2012) 'Sustainable marketing and social media'. About EconPapers, Working Papers Abed, S.S., Dwivedi, Y.K. Sabri, O. and Michel, G. (2014) 'When do advertising parodies hurt? (2013) 'The main inclinations in digital advertising research: a content analysis of articles published in journals indexed in SSCI'. (2011) 'We're all connected: the power of the social media ecosystem'. References: Add references at CitEc Citations: View citations in EconPapers (1) Track citations by RSS feed. (2008) 'Blogging: a new play in your marketing game plan'. Örebro University School of Business. You can help adding them by using this form . Pagani, M., Hofacker, C.F. Floreddu, P.B., Cabiddu, F. and Evaristo, R. (2014) 'Inside your social media ring: how to optimize online corporate reputation'. Gregoire, Y., Salle, A. and Tripp, T.M. Kumar, V., Bhaskaran, V., Mirchandani, R. and Shah, M. (2013) 'Practice prize winner-creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey'. Date: 2017 Corstjens, M. and Umblijs, A.