The Wrigley Mansion in Phoenix, Arizona, was built between 1929 and 1931. In 1891, 29-year-old William Wrigley Jr. (1861–1932) came to Chicago from Philadelphia with $32 and the idea to start a business selling Wrigley's Scouring Soap. Ada, his wife, thought of creating a huge garden showcasing plants from all over the world. Wrigley Jr. Co. manufactures and markets chewing gum and confectionery products. Memphis Associates... Has Your Balance Transfer Request Been Recently Denied? William Mills Wrigley Jr. (September 30, 1861 – January 26, 1932) was an American chewing gum industrialist. By 1870, William Sr. had founded the Wrigley Manufacturing Company. And what a future. To support himself, Wrigley took on odd jobs and sold newspapers. He continued expanding his premium offers with giveaways including fishing tackle, cookbooks, lamps, and razors. He kept product moving with promises of two things we might not see as particularly gum-related—claims of physical and mental health. Marketing Gum, Making Meanings: Wrigley in North America, 1890—1930. He was founder and eponym of the Wm. The company started selling baking powder. [9] Wrigley also assumed control of the Chicago Cubs after his father's death in 1977, and sold the team to the Chicago Tribune in 1981. Robinson tracks the company’s marketing history as it grew into a gum powerhouse. JSTOR®, the JSTOR logo, and ITHAKA® are registered trademarks of ITHAKA. The 5 Gum brand was marketed using cinematic TV commercials portraying "How it feels like to chew 5 Gum". William Wrigley Jr.: Wrigley's Chewing Gum Founder: Wrigley's Chewing Gum Founder - Ebook written by Joanne Mattern. Wrigley offered premiums as an incentive to buy his soap, such as baking powder. The now-demolished former home of the Los Angeles Angels of the Pacific Coast League, at that time the Cubs' top farm team, was also called Wrigley Field. Because he was a traveling “drummer,” writes Robinson, Wrigley adopted a role of itinerant mystery, on the fringes of acceptable society. The Wrigley Building is two buildings interconnected by a sky bridge at the intersection of the Chicago River and Michigan Avenue. Is Georgetown Funding Scamming Credit Card Consumers? He finally got home to Philadelphia and the family factory. Wrigley appreciated the power of advertising, and he spent a large chunk of the company budget on pushing products through ads and gimmickry. [3][4][5], The company currently sells its products in more than 180 countries and districts, maintains operations in over 50 countries, and has 21 production facilities in 14 countries including the United States, Mexico, Spain, the United Kingdom, France, Czechia, Colombia, Poland, Russia, China, India, Japan, Kenya, Taiwan, Australia, and New Zealand.[6]. Funds were contingent on his cousin becoming Wrigley’s business partner. Wrigley’s gum was made by Zero Company since 1892. Later, he changed strategy to focus on chewing gum after it became more popular than the baking powder. The company’s core product was Wrigley’s Scouring Soap. Mac is married with two children and is presently living in Amalfi, a small town in the province of Salerno on the southwest coast of Italy. He also added a new flavor, the popular Doublemint Gum. In 2009, Wrigley's Global Innovation Center received the LEED Gold Certification through Wrigley's commitment to global sustainability. His ashes were interred near his father, in the same Sanctuary of Gratitude alcove. Wrigley Chewing Gum. HersheyÍs discovery of chocolate and determined creation of the Hershey bar also highlighted. Wrigley started giving two packs of chewing gum away with every purchase of baking soda. [18], In some countries, xylitol is used to sweeten gum instead of aspartame. In 1911, William Wrigley Jr. established Wm Wrigley Company when he purchased the Zeno Manufacturing Company that made his chewing gum. This varied experience—especially in the rubber stamp industry—taught him about the power of advertising in a rapidly changing mass media marketplace. All Rights Reserved. Or Do They? [7], In 1930, Wrigley gave the Salvation Army use of a six story factory building he owned in Chicago to use as a lodging house for the unemployed. William Wrigley Jr. was born on September 30, 1861 in Philadelphia, Pennsylvania to William and Mary A. Ladley, second-generation … Wrigley may not have come to gum first, but he brought a salesman’s savvy to the product. For him, school was boring. Born Jan. 21, 1933, in Chicago, Wrigley was the son of Philip Knight “P.K.” Wrigley and the grandson of William Wrigley Jr. William Wrigley Jr. died a multimillionaire in 1932 at the age of 70. Get your fix of JSTOR Daily’s best stories in your inbox each Thursday. Engaging text familiarizes readers with topics of interest including Wrigley’s advertising strategies, the Chicago Cubs, Catalina Island, and the Wrigley Building. In 1893, William Wrigley Jr. introduced the Wrigley’s Spearmint and the Juicy Fruit Gum which became an instant hit and now, two of the world’s most popular brands. [16] (This pack of gum is now on display at the Smithsonian Institution's National Museum of American History.) The mansion was listed as the “William Wrigley Jr., Winter Cottage” on the National Register of Historic Places on August 16, 1989, ref. More than a dozen firms aggressively pushed their wares on a welcoming public. The Wrigley lineage stretches back to Saddleworth, a manufacturing town to the north of Yorkshire in the UK. [1] It is wholly owned by Mars, Incorporated, and along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. Learn how your comment data is processed. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. In the late 1880s, the chewing gum business was cut-throat. [7][8], In 2005, Wrigley purchased Life Savers and Altoids from Kraft Foods for US$1.5 billion. [19], In 2013, Wrigley temporarily halted production and sales of its new Alert energy gum after the US Food and Drug Administration said it would investigate the safety of added caffeine in food products.[20]. To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Outside of the U.S., the most popular Wrigley’s product was a pellet-shaped chewing gum branded “P.K.”. Wrigley improved the island with public utilities, new steamships, a hotel, the Casino building, and extensive plantings of trees, shrubs, and flowers. The popular premium, chewing gum, began to seem more promising, prompting another switch in product focus. In 1891, 29-year-old William Wrigley Jr. (1861–1932) came to Chicago from Philadelphiawith $32 and the idea to start a business selling Wrigley's Scouring Soap. Alpine was discontinued in 2005. https://web.archive.org/web/20020205043506/http://www.wrigley.com/wrigley/products/products_alpine.asp, American company headquartered in Chicago, Illinois, Learn how and when to remove this template message, Wrigley Institute for Environmental Studies, "With zany Super Bowl stunts and innovative M&Ms, Mars Wrigley tries to stand out in a crowded candy aisle", "With teens chewing less, gum manufacturers change ad strategies", "An Orange Crème Pop Gum? He embraced the simple but powerful motto of “tell em quick, and tell em often”. Wrigley once more attempted to set up on his own rather than relying on the family business to support him. William Wrigley Jr. (30 de septiembre de 1861–26 de enero de 1932) fue un empresario de la goma de mascar de los Estados Unidos.Fue el fundador del epónimo de la Wm. It is also claimed that in chewing, it may help to remove food residues. JSTOR Daily readers can access the original research behind our articles for free on JSTOR. Engaging text familiarizes readers with topics of interest including Free Cone Day, One World One Heart Festival, and the Ben & Jerry Foundation. On April 28, 2008, Mars announced that it would acquire Wrigley for approximately $23 billion.